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Saturday, December 28, 2013
Straight from Eden| Creme of Nature's new plant based product line
We have a lot to look forward to in the year ahead. One of them is the release of the newest hair care line from Creme of Nature. It's known as the Straight From Eden line featuring plant derived ingredients such as coconut, avocado and olive oils in their shampoos/conditioners and relaxing system.
The good folks at Creme of Nature were gracious enough to send me the collection so I can give you all a sneak peak of what's ahead.
{Conditioning Treatment} A rejuvanating & fortifying formula created to strengthen and protect the hair from damage and dehydration. Doesn't contain mineral oil. A
{Detangling Leave In} Improves manegeablilty of your hair using the goodness of nature's garden. The leave-in is a protective formula created to condition, nourish and shield hair from damage.
{HYDRATING SHAMPOO} Sulfate free hydrating formula created to replenish moisture. Contains avocado, coconut and olive oils.
{REPAIRING OIL} A powerful restorative formula create to reclaim strength and give a brilliant natural shine to all hair types. This weightless nourishing natural fusion of oils uses coconut oil to add hydration and incredible softness while strengthening for beautifully healthy hair.
That's just the tip of the iceberg. They also created a proprietary no lye relaxer formula that incorporates the power of coconut to restore strength and protect hair from damage, avocado to fortify hair and promote overall hair healthiness, and olive oil to lubricate the strands preserving moisture.
There are two relaxer formulas. Hair Type A for fine, wavy or delicate hair and Hair Type B for normal to thick hair. According to the info sent to me, the natural oils added to the relaxer formula are "alive and present" at the point when one adds the activator to the relaxer. They say that "this is the moment when the true benefits of the coconut, avocado & olive oils penetrate the cuticle of the hair shaft for maximum impact."
Sounds pretty exciting. These just came in so I haven't had a chance to test drive yet. I did perform the costumary "remove the cap to see what it smells like" experiment. The scent seemed very familiar to me. It reminded me somewhat of a milder version of coconut lime scented lotion. Just so happens that I love coconut lime so I'm pretty excited.
To find out more about the product check out the Straight from Eden website.
*Edited to add: The new relaxer system does contain plant based ingredients for a healthier process but isn't chemical free. *